Night Castle

Merkley + Partners, Summer 2022

CW/Editor: Michael Williams | 📷: Billy Stahls

Here’s a novel idea–White Castle, but at night! In an effort to drive late night castle visits we created everything from specialty packaging, designated driver deals, hangover preventative soft drinks, and midnight munchie menus. For the real ones, White Castle designed a line of Night Castle clothing and accessories , so we got some friends to help us move the merchandise.

House of Crave Merch

Meet my friends! They came to a party at my house and physically couldn’t leave, but agreed to help us make a bunch of TikToks for HouseofCrave.com