White Castle Valentine’s
Merkley + Partners
CW: Michael Williams
Slider Lover’s LUV Channel
In February 2021, White Castle decided to make their ever popular, white table cloth Valentine’s Day affair, sop-hop style. Guests could book a parking spot at their local castle and team members would give them the same service car side. Naturally we created a 30 minute radio program complete with a smooth talking host, callers seeking love advice, and even love themed stand up routine. Each segment was mixed in with classic love songs on a Spotify playlist, linked directly on the Valentine’s Day menu. It was the cats pajamas, whatever that means.
Social & Menu Design
